Trends come and go, but when it comes to watches, quality and craftsmanship stand the test of time.

Just ask co-owner of Define Watches Noosa, Lydia Dalle Nogare who says she and husband Peter Petzold have noticed a renewed appreciation for traditional timepieces among the younger generation.

“There is a definite swing back towards mechanical watches as opposed to digital, battery or quartz watches,” Lydia says.

“Young men and women who are celebrating a milestone birthday, graduating high school, or starting university want something nice they can take with them into their first job. A mechanical watch is something they can continue to have serviced and enjoy for eternity.”

With more than 60 years combined experience in the watch industry, Lydia and Peter have worked with all the major brands over the years and stock only the very best Swiss, German and Austrian handcrafted pieces at their beautiful Noosa store.

As Australia’s leading independent watch retailer, specialising in premium men and women’s watches, they are passionate about offering handcrafted, value-for-money pieces, with customers driving from Brisbane and interstate just to visit the store.

“We really are a destination watch boutique,” Lydia says. “We have a selection of independent watch brands you won’t find anywhere else in the world.

“Our watches really speak to those who are looking for something unique and out of the box.

“It’s about knowing you are getting something special, not just mass-produced.”

Working with smaller independent brands allows Lydia and Peter to be involved in the product development and creation of the watches, something they are both passionate about.

“Often we speak with the owners or watchmakers directly, so we have a direct source to the creativity and ingenuity,” Lydia says.

Renowned for their individualised service and attention to detail, Lydia says building lifelong relationships with their customers is what they value most.

“We have people come in to buy a watch for themselves and then come back for their daughter or son. It’s really nice. Our repeat business is huge, we take that as a massive compliment and we are really proud of that.

“Being here on the Sunshine Coast is the cherry on top of the cake. Selling watches in a beautiful environment is wonderful for us and for our clients.”