NY2K Jewellers has reached an impressive milestone. Celebrating 20 years is a wonderful achievement, and like platinum – the metal symbolic of 20-year anniversaries – the business is strong, enduring and resilient.
Owner Paul New is committed to preserving the artistry and skill of traditional jewellery making in an era increasingly dominated by technology. Just as platinum withstands the test of time, the NY2K Jewellers team has remained steadfast and dedicated to their craft.
This anniversary is not only a testament to the enduring quality of their work but also to their ability to adapt and thrive amidst changing times while staying true to their core values.
NY2K Jewellers is a fascinating blend of personal history and passion. The name itself is a tribute to shared experiences and dreams. Paul and his wife Kristen, originally from country New South Wales, made a significant change in their lives by moving to the Sunshine Coast. Their decision to open NY2K Jewellers in 2004 was driven by more than just business; they wanted to raise their two children in a seaside community.
Kristen’s past employment in New York City as a nanny of two children brought a personal touch to their brand, while Paul’s long-held wish to connect his two now adult children, Cooper and Paige, with the allure of the Big Apple shaped their vision. Thus, NY2K (New York, two kids) was born.
Paul’s journey in jewellery making since 1983 reflects a deep connection to the craft and a dedication to its traditional aspects. “Customers used to bring in magazine pictures. Now, they use smartphones and Google for design inspiration. Technology has transformed the industry,” he says.
Despite these changes, Paul remains committed to a hands-on, old-school approach, emphasising the value of handmade, custom pieces.
Paul is an associate member of the esteemed Gold and Silversmiths Guild of Australia. His dedication to creating unique, artisanal jewellery is evident in how he views his creations. While trends can drive demand for replicated designs, Paul and his team often embrace the challenge of crafting truly original pieces, as he says, turning them into “pieces of art”.
“Additionally, we do a lot of remodelling. We take pride in repurposing inherited jewellery, such as pieces from a customer’s mother or grandmother, into something new and meaningful, ensuring that each piece has its own story and significance. This not only honours the sentimental value of the original pieces but also allows them to be reworked into something modern and special.”
Paul’s passion for his craft shines through in every aspect of his work at NY2K Jewellers. For repeat customers, there’s trust and familiarity with the quality and service they know they’ll receive. However, it’s the first-time clients who bring a special kind of anticipation and joy.
“I love creating, and I love seeing the customer’s reaction when they actually see the finished piece,” he says.
The team at NY2K Jewellers takes pride in making sure each customer leaves with more than simply a beautiful piece of jewellery.
“We make sure that the customers love what they are receiving,” Paul says. “We educate, design and guide the customer through the whole process from start to finish. That is what makes our job so rewarding.”
So, it is of no surprise that NY2K Jewellers has built a stellar reputation on the Sunshine Coast. Together, Paul and on-site jeweller, Rayna Picking, offer the combination of meticulous craftsmanship, personalised service and expertise in gemstones that makes NY2K Jewellers a standout in the industry.
Their ability to source any desired stone, size (from 0.1 carat to 5.0 carat) or colour is the cherry on the top.
“Sometimes we source products from overseas. We need to go direct because it may be something you can’t find in Australia. We have access to the world market; that’s why we go to overseas trade shows,” Paul says.
Giving back to the community also holds significance for Paul and Kristen. Their active involvement in supporting local charities, such as Wishlist and Bloomhill Cancer Care, underscores their commitment to making a positive impact beyond their business and reinforces their role as compassionate and impactful members of their community.
“We are donating an Argyle pink and white diamond pendant to Bloomhill’s Annual Charity Auction Fundraiser this year,” Paul shares, saying that it is something they hope to continue to do. “We have had a few customers who have gone through their struggles with cancer, and that is why we will continue to support Bloomhill. We believe that what you give comes back to you.”
Paul and Kristen have every reason to look back on the past 20 years with immense pride.
Their success is not just in the jewellery that Paul has crafted but in the lasting relationships they’ve built, the community support they’ve shown, and the unique artistry they’ve brought to life.
Their journey from the initial vision to becoming a respected name on the Sunshine Coast embodies the essence of craftsmanship and commitment.