Luvin’ Life has been part of Australia’s wellness landscape since 2003, and in 2023, the Campbell family officially acquired the business after nearly 20 years of distributing the brand. For owner Dayse Campbell, it was a natural step forward.
“Luvin’ Life was founded in 2003, and while we weren’t the original founders, we’d been distributing the brand through Waiva Clark for almost 20 years,” she says. “In 2023, we acquired the business because we knew it had incredible potential with fresh energy and direction. For us, it was about building on a trusted name and evolving it into a leader in functional health.”
Being family-owned and operated is central to their philosophy. “It means we make decisions for the long term, not quick wins. We only choose products we’d use ourselves and that we’d confidently recommend to family and friends. That level of care translates into trust with our customers.”
At the heart of the company are four simple values: purity, effectiveness, sustainability and trust.
“They drive everything from the way we source ingredients to how we formulate products and support our customers,” Dayse says.
“If it doesn’t align with those values, it simply doesn’t make it into our range.”
Salt caught up with Dayse to discover more about the Luvin’ Life product range.
Your new supplement range includes Australian Collagen, Functional Collagens like Joint Support, Muscle Mass and Beauty Boost, as well as Creatine. Can you explain the health benefits of these products?
Our Australian Collagen is 100 per cent bioactive collagen peptides sourced locally, clean, pure and highly effective for skin, hair, nails and overall vitality. Our Functional Collagens, such
as Joint Support, Muscle Mass and Beauty Boost, are single-ingredient formulations that target specific needs, supporting joint comfort and mobility or aiding muscle strength and recovery. Creatine, one of the most researched supplements in the world, plays a vital role in boosting energy, power and muscle performance. Together, they give customers simple, science-backed solutions they can trust.”
Magnesium also plays a starring role in your range. What are the benefits?
Magnesium is vital for hundreds of functions in the body, yet many people are deficient. Absorbing magnesium through the skin is highly effective. Bath salts relax the muscles, support sleep and calm the nervous system, while sprays provide a fast, convenient way to help with muscle recovery, stress reduction and overall balance.
Why did you choose collagen and creatine as a focus for the brand’s evolution?
We saw a gap in the market for premium, single-ingredient supplements without fillers or unnecessary additives. Collagen and creatine are two of the most studied and effective ingredients for active, healthy living, but many products on the market cut corners. We wanted to give consumers pure, evidence-based options they can trust.
Essential oils are a big part of your offering. What makes your essential oils ‘premium,’ and how can they support mental and physical wellness?
We source only pure, unadulterated oils with no fillers, no synthetics, so our customers get the full therapeutic benefit. Essential oils can support everything from energy and focus to relaxation and sleep. They are versatile, affordable tools that easily integrate into daily wellness routines.
What are some of the wellness benefits of using sage and palo santo?
Both sage and palo santo have been used traditionally for cleansing, grounding and renewal. Many people use them in rituals, meditation, or simply to refresh their living spaces. They help create a sense of calm and balance in both mind and environment.
How do you ensure the quality and purity of your supplements?
We source only from world-class suppliers, including Gelita’s patented collagen peptides. Every batch is tested for purity, safety and consistency. We’re uncompromising, what you see on the label is exactly what you get, nothing more, nothing less. Our collagen comes from responsible, sustainable sources, and our entire supplement range is cruelty-free.
Do you provide guidance to help customers incorporate these supplements into their routines?
Education is central to what we do. We provide simple guides, tips and information to help customers understand not only the ‘what’ but the ‘why’ behind supplements like collagen and creatine. Our goal is to make wellness accessible, not overwhelming.
What’s next for Luvin’ Life?
We are expanding our functional supplement range with new products tailored to modern lifestyles, from energy and focus to recovery and long-term wellness. Our vision is to make Luvin’ Life the most trusted name in functional health in Australia and beyond. For Luvin’ Life, wellness is simple: pure products, backed by science, delivered with trust.